Let’s face it, advertising does not have a reputation for being the most noble of industries. Although sometimes highly entertaining and dare I say informative, advertising can easily be accused of fuelling consumerism, bending the truth to fit an agenda and manipulating the young and easily influenced. Done consciously, advertising can also, however, be a powerful tool for education, an agent of change and a wake-up call for anyone whose heart it touches.
The following videos are ones I came across during the recent Sustainable Brands conference in San Diego. Made for highly diverse companies, campaigns and end goals, all of them succeed in raising awareness around their chosen issue whilst tugging at heart strings and building brand equity in the process.