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Feminist business principles

Feminist business principles

I’d like to share these 12 feminist business principles which I wholeheartedly subscribe to and which I think are an important key to emerging out of the mess humanity is currently in.

They were put together by Jennifer Armbrust, founder of organisation Sister that teaches about the feminine economy. Running a company for the past two years has given me ample opportunity for testing and practicing these principles. I have personally found this way of doing business to be completely in tune with my natural way of doing things when I manage to forget the pressures of the very un-feminist business world that currently shouts out very loudly around me. I keep returning to them as a kind of 12 commandments gently guiding my way.

Here they are:

12 PRINCIPLES FOR
PROTOTYPING A FEMINIST BUSINESS
1. You have a body. 
2. You are connected to the earth, the plants and all living beings. 
3. Integrate!
4. Institutionalize empathy: build frameworks that support feelings. 
5. Embody your values. 
6. Reclaim happiness: make new definitions of success. 
7. Consider everything an experiment. 
8. Free yourself from the myth of the meritocracy. 
9. Tell the truth. 
10. Cultivate abundance consciousness. 
11. A business can be a healing for yourself & others. 
12. A business can be a model for a new social & economic order.

I really recommend the Sister website as a great source for anyone looking to create a business or organisation that embodies feminist wisdom.

Baobba, Gustavo Tanaka and Open Business (Empresa Livre) in São Paulo

Baobba, Gustavo Tanaka and Open Business (Empresa Livre) in São Paulo

So here I was in São Paulo, fresh (?) from a 14hour flight all the way from Istanbul. All of 10,583 km if the board near Istanbul’s Basilica Cistern is to be believed.

I came here with very little knowledge of the place. I had not looked up the sights, I had not learnt any Portuguese and I was about to meet my lovely host, Carolina, for the first time after having had not more than 5 short conversations with her on Facebook. Yet it all felt strangely good.

My journey to Brazil feels like a bit of a journey into my own self. I came here because it kept coming up while meditating and I decided to just go with it without thinking too much (a process I often indulge in).

I specifically started with São Paulo to connect with Gustavo Tanaka and the group of people he was working with. I discovered (like Colombus and America) Gustavo through one of this articles that I really identified with. I have given up being employed, live a somewhat nomadic life, am embarking on the purposeful entrepreneur journey where business is a lot more than just a means of making money, eat a vegetarian and where possible organic diet (mostly because of the better impact that this has on the planet) and am increasingly opening up to spirituality. In short I am (almost) everything the article described.

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24 favourite tools and apps from 5 startup teams

24 favourite tools and apps from 5 startup teams

I was lucky enough to stumble upon Alpselerator – a start up accelerator week in the French Alps organised by the action-hungry, inspiring and well-connected Jack and Linda from Dream Valley Projects.

The week was unstructured and made up of a great mix of co-working, co-walking, bouncing ideas off each other and (of course) a whole lot of cheese.

Being around this group of techy entrepreneurs gave rise to many conversations about the apps and online tools that make life easier, more organised and above all more purposeful.

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