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Blog : Email Marketing

Email Marketing Tools – Part One

Email marketing can be a bit of a maddening subject. Email clients  make little sporadic changes just to keep you on your toes (Surprise! ), HTML builders show you one thing and send out another version altogether, apps issue updates that affect how your email renders, subject lines seem to have a completely random effect on your conversion rate. Thankfully lots of help is at hand as the email marketing community comes together to provide a constant stream of knowledge which they share freely just for the love of email (and a little to help sell their product but we love them anyway).

Here’s part one of a round-up of priceless tools to help you navigate the email jungle.

 

Analytics and Data Tools

 

LITMUS

Subscription-based service which let’s you preview first hand what your email looks like on 30+ email clients. Definitely beats having a million test accounts. Also includes tools for spam testing, tracking and email analytics. Their Learning Centre also has some really good articles, links to upcoming events and webinars and a great blog.

 

Email Client Market Share

EMAILCLIENTMARKETSHARE

Litmus’ constantly updated lead tables for email marketing clients. Great for confirming that a not-so-great-looking email on Lotus Notes is not going to change the course of the world.

 

COMSCORE/

An American digital analytics company. Some great free whitepapers if you have a corporate email address.

 

WHICHTESTWON

Fascinating examples of A/B split tests which give great insight into the boggling mind of the reader.

 

ZETTASPHERE A/B CALCULATOR

Check whether you’re A/B split test sample size is large enough to be statistically significant or whether your epic win was actually down to pure chance.

 

Tools and Resources

 

Wistia Learning Center

WISTIA LEARNING CENTRE

Video hosting company’s how-to page on producing great-quality videos, video strategy and concept and video marketing.

 

MOVEABLE INK/

Live content which adapts to when, where and how users interact with email, helping to make emails more relevant and valuable.

 

MAILCHIMP RESOURCES

Mail Chimp’s resources on all things email marketing. Beautifully designed e-books made to keep you on the right track. Love What You Do colouring book takes the cherry.

 

Email Marketing Blogs

 

EMAIL DESIGN REVIEW

Action Rocket’s Elliot Ross’ blog about email design – he’s great at mobile optimisation (among other things)

 

DEG DIGITAL BLOG

Multiple authors share tips and tools related to email marketing.

 

EMAIL WIZARDRY

Nicole Merlin’s aptly named Email Wizardry gives you the updates on email clients’ latest head-wrecking changes and how to deal with them before you are even bound to notice.

 

CAMPAIGN MONITOR BLOG

The lovely Ros Hodgekiss blogs about tips and trends in email marketing, interviews community leaders and takes you through Campaign monitor’s latest developments.

 

EXACT TARGET BLOG

Articles, tools and resources for online and email marketing.

 

SETH GODIN’S BLOG

Not strictly email but sneaked in on account of its awesomeness. Marketing, business and a whole lot of life wisdom. Worth a read.