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About me

EDITORIAL / STRATEGY / COMMUNITY

My name is Greta Muscat Azzopardi. I’m an artist, writer, activist, advocate, dreamer, traveller, entrepreneur, and intrapreneur.  Professionally, my background is in magazine publishing and the branding/marketing of luxury hotels and hospitality services. Building on those experiences, I’ve expanded into a diversity of fields, working as a freelancer with distinct sets of services to offer:

CONTENT & EDITORIAL STRATEGY;

BRAND & BUSINESS DEVELOPMENT;

ADVOCACY & COMMUNITY PROJECTS.

Sometimes I work more or less by myself, managing self-contained projects with well-defined beginnings, middles, and endings. Other times, when assignments are more ambitious and/or volumetric, I assemble teams from my global inventory of creative, strategic, and technical collaborators, leading and managing them (seamlessly and invisibly) so my clients don’t have to.

I consider myself a citizen of the world, so I’m thrilled to have the location-independent career that I do. It enables me to travel (my recent stay in Brazil, for example) and to work for/with/virtually alongside wonderful, interesting, creative people not just in Malta but also Canada, Australia, the UK, and the US.

In my personal life, I climb rocks, dance, write memoirs, eat good food, and publish a blog called CURIOSITY BREADCRUMBS, which gives me an opportunity to explore and investigate the topics that fascinate me.

Greta Muscat Azzopardi

What can I do for you?

Services

I offer a variety of DESIGN, MARKETING, and PROMOTIONAL services. My experience in this area ranges from campaign planning and execution, identity research and audits, product launches and event management. As with CONTENT & EDITORIAL DEVELOPMENT (above), my approach is holistic, scalable, and collaborative. I can achieve results by myself, as a temporary in-house addition to a client’s staff, or as the leader/coordinator of freelance teams that I assemble for larger projects.

I offer a variety of DESIGN, MARKETING, and PROMOTIONAL services. My experience in this area ranges from campaign planning and execution, identity research and audits, product launches and event management. As with CONTENT & EDITORIAL DEVELOPMENT (above), my approach is holistic, scalable, and collaborative. I can achieve results by myself, as a temporary in-house addition to a client’s staff, or as the leader/coordinator of freelance teams that I assemble for larger projects.

My specialties are RESEARCH, STRATEGY and SOURCING. I connect with every kind of individual, including those in marginal communities, to find information, insight and experiences that are often hard to reach. I also create, support and manage art projects and source creatives for specific assignments.

Some past projects

WORK

Experiments with enough

Experiments with enough

View Project
Stories from the sea’s edges

Stories from the sea’s edges

View Project
Curiosity Breadcrumbs

Curiosity Breadcrumbs

View Project
Valletta 2018 Curatorial School

Valletta 2018 Curatorial School

View Project
Dream Oca Artistic Residence

Dream Oca Artistic Residence

View Project
Sustainable Brands London and San Diego

Sustainable Brands London and San Diego

View Project

Latest from my Blog

Blog

Experiments with enough – Day 100

Experiments with enough – Day 100

It looks like I’ve made it to day 100.  Surely there’s something appropriately special in store for this last day. Is there? My brain has been thinking about a post listing the things I’ve learnt from my 100-day diary but right now it’s trying to wriggle out of it. “It’s too late for coherent thoughts…

Experiments with enough – Day 99

Experiments with enough – Day 99

Today was mostly about our Parking Space Coffee morning. Wake up, little mini yoga session, breakfast, shower and making coffee, packing table, chairs, cups and biscuits in bags. It took us a good 20-30 min to find a white parking space in Valletta. The one we eventually encountered was a motorcycle space in St Paul…

Experiments with enough – Day 98

Experiments with enough – Day 98

I did very little work today. The day programme involved a ferry to Sliema, sitting for Zvezdan Reljic, an amazing photographer and print master, and finally a rather big dose of wedding outfit shopping. This year I have definitely done more shopping than the last 4 years combined (still minute when compared to the average).…

Experiments with enough – Day 97

Experiments with enough – Day 97

I’m in bed at 11pm, both sleepy and tired. I emerged from the cocoon that is Bahrija today where I spent the first half of the day. I’m happy with the progress we made over the last two days and it feels good to be moving on to other things for bit. I really enjoy…

Experiments with enough – Day 96

Experiments with enough – Day 96

I could seriously get used to this. Another Bahrija day at a relaxed but steady pace. Morning walk, some sweeping, meditation. Breakfast, some more cleaning and settling down to my computer mid morning to write some documentation with Peppi. We eventually stopped for lunch, then did some more work till 4pm when we started to…

Experiments with enough – Day 95

Experiments with enough – Day 95

Permaculture Malta day. To facilitate my work I’ve moved to Bahrija for just over two days. It feels easier to dedicate myself to something when I’m in it. Distractions seem to have less effect. I managed a site update on Permaculturemalta.com, there’s still much to be updated there but it’s definitely progress. Tomorrow it’s documentation…

CURRENTLY PUSHING PIXELS FROM
Malta